Our Story

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EDEN is a Locally owned New Zealand business based in Wellington. The company was created through a journey of trying to find the best products available for all things eyelashes! Ashleigh, the co-owner of EDEN has been in the Beauty Therapy industry for 12 years and in that time has been a member of the New Zealand Beauty Advisory Board as an industry representative.

As a previous Lash Extension Salon business owner, the frustrations arose with inconsistencies and quality in products after trialing 100s of products from all over the world in the quest to give her own clients the best possible service.

And so, EDEN was born! Now New Zealand Beauty Therapists and Lash Technicians can take advantage of all of this work being done for you over the last decade by using EDEN products, superior in quality, functionality, price and expert advise.